Hey everyone, Evan here.
I wanted to start this blog as a reflection series discussing my journey of entrepreneurship, my quest to consistently shoot in the 70's and most importantly, any life lessons I come across that are (in my opinion) worth writing down.
I am going to try to write 2-3 times a week so tune in whenever you feel interested.
If you are new to SYRON GOLF, here's a quick little summary of my background and how we got started.
My name is Evan Clark, I am 23 years old and a recent BBA graduate from Wilfrid Laurier University.
I worked at a local golf course every summer during my studies, three years as a bartender and one summer as grounds crew during covid.
SYRON GOLF is a combination of two of my favourite things in the world, golf and business.
I have started a number of businesses in the past - 7 or 8 I believe.
Most of these businesses revolved around e-commerce as I have always been very interested in product design and branding.
Some had an early glimpse of success but would fizzle out as I could never really get behind what I was selling - I simply didn't love it enough.
This all changed once the idea for SYRON came around.
My brother, Teags, and I were working long days in the hot sun as grounds crew at our local course.
We played more golf that summer than the previous three summers combined.
Life was great.
The more we played, the more we saw the new demographic of golfers coming out to play.
It appeared to me that golf is no longer this traditional, 'proper' sport.
Many people were showing up in their joggers, Stan Smith golf shoes and floral shirts.
It was clear that this new demographic of 'modern-day' golfers were looking for ways to express themselves on the course - specifically with the accessories and apparel they chose to wear.
I took a glance at my golf bag and saw the same old boring head covers, the same boring golf towel and these boring white gloves.
I knew there was room to spice up these categories with fresh design while maintaining premium performance.
This led me to looking at some other brands online. There were lots of bright colours and very flashy designs - flamingos, donuts, watermelons. They looked cool but it just wasn't for me.
I thought there had to be some golf accessories with more sleek, minimal designs. Something that gave the creative edge while maintaining a simple, sharp style.
That's when SYRON GOLF was born. Pronounced [siren] for those wondering.
I wanted to be bold without being flashy.
The plaid, paisley and palm tree design in neutral colours were all a hit when I sent them in a group chat with my brothers and closest friends.
Two months later, we had our first version of Premium Cabretta Leather Golf Gloves available for sale.
Shortly after, we released the same patterns in golf towels and head cover sets for those interested in getting matching sets.
Fast forward to today and we have over 500 customers. Not a ton, but it's a start.
The first summer in business has been a rollercoaster ride.
Forecasting demand was not in the picture when we first started so we constantly were running out of certain sku's for gloves.
Also, since half my friends golf left handed, I thought for sure the splits would be closer to 60/40 righties to lefties and I ordered gloves accordingly.
Turns out that is extremely wrong.
In my experience, like 85-90% of golfers are still right handed.
We learned that one quickly when we sold out of gloves for righties in the first week or so. Live and learn.
Anyways, that's a quick overview of how and why we got started selling golf accessories online.
I look forward to continuing sharing our story for those interested.
Currently, I am sitting at a 12-13 handicap and consistently losing to my younger brother, Teags, who is closer to a 10. We filmed a few match play games and threw it up on our Instagram if you want to check it out.
That's all I got for you today.
All the best,